FOR IMMEDIATE RELEASE
July 22, 2008
Release #08-336

Firm's Recall Hotline: (888) 689-9444
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908
It s MY Binky Recalls Personalized Pacifiers Due to Choking Hazard

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in
cooperation with the firm named below, today announced a voluntary
recall of the following consumer product. Consumers should stop using
recalled products immediately unless otherwise instructed.

Name of Product: It s My Binky s Personalized Pacifiers

Units: About 115,000

Importer: It s My Binky, of Henderson, Nev.

Hazard: The pacifier button, ring handle and shield with nipple can
detach, posing a choking hazard to infants.

Incidents/Injuries: It s My Binky has received two reports of the
pacifier button, ring handle and shield with nipple detaching. No
injuries have been reported.

Description: The recalled pacifiers have "Japlo" imprinted on the
front of the pacifier shield at the bottom, center. The pacifiers were
sold in blue, white and pink with various words or designs printed on
the button of the pacifier. Examples of text and symbols printed on
recalled Japlo pacifiers include but are not limited to the following:
BLUE (pacifier w/text)  WHITE (pacifier w/text) PINK (pacifier w/text)
Image of a skull (no text)      image of a skull (no text)      spoiled
stud muffin     stud muffin     princess
prince charming prince charming my mom rocks
my mom rocks    princess        mute button
mute button     my mom rocks    my dad rocks
my dad rocks    mute button     insomniac
momma s boy   little monster  future ceo
insomniac       future ceo      flirt
future ceo      daddy s girl  daddy s girl
little monster  born to shop    born to shop
flirt
bad to the bone

Sold at: Nordstrom and baby boutique retail stores nationwide and
online at www.itsmybinky.com from February 2006 through June 2008 for
between $5 and $6.

Manufactured in: Malaysia

Remedy: Consumers should immediately take these pacifiers away from
children and return them to the store where purchased or contact the
firm if purchased online to receive a free replacement pacifier.

Consumer Contact: For additional information, contact It s My Binky
toll-free at (888) 689-9444 between 8 a.m. and 4:30 p.m. Monday
through Friday PT or visit the firm s website at www.itsmybinky.com or
e-mail Danielle Riiber at Danie...@itsmybinky.com

Media Contact: Danielle Riiber at (702) 622-6261.